Market research methods Video: 0 Types of market research Vocabulary: Terms in market research Project: How market research affects brands Working with a focus group Listening: 4> A focus group about a new app Grammar: Question tags Pronunciation: Intonation in questions Speaking: Catching up with an old friend Communication skills: Carrying out a needs analysis Video: D The needs of a new client Functional language: Using leading and open questions to effect Pronunciation: -♦Indian English pronunciation (p.114) Task: Agreeing details of a corporate event Business skills: Dealing with questions Listening: A presentation with questions and answers Functional language: Responding to questions during a presentation Task: Propose a change and respond to questions Writing: Reports - Summary findings Model text: Summary findings from a report Functional language: Summarising findings of a report or survey Grammar: Reporting verb patterns Task: Write a summary of survey findings Manager or mentor? Video: 0 How can bosses help develop staff? Vocabulary: Giving back Project: An ideal mentor Kindness or success? Reading: Why it can be cruel to be kind in the workplace Grammar: Cleft sentences Pronunciation: Intonation in cleft Speaking: Discussing statements about yourself Communication skills: Changing an agreement Changing an agreement Functional language: Renegotiation of an agreement Task: Renegotiating details of a client agreement Business skills: Collaboration Listening: A brainstorming meeting to address falling sales Pronunciation: 4 Southern U.S. English pronunciation (p.114) Functional language: Promoting collaboration Task: Leading and participating in meetings to agree on best ideas Mobile banking Managing money Listening: 4>Two experiences of managing money Grammar: Phrasal verbs Pronunciation: Stress in phrasal verbs Speaking and writing: Anecdotes about saving up or paying back money A mobile money service in Uganda 3 3 Presentatioi ■ styles IA mobile money serves in Uganda VbcaMary: Personal barHcrg ta je c t Banking prwsrrees survey Communication skills: Presentation styles Video: 0 Presentation styles Functional language: Fact-based and emotionbased presentations Pronunciation: Chunking and stress in presentations Task: Giving a factbased or emotion-based presentation Business skills: Defending your ideas Listening: Presenting and defending ideas for a banking app Functional language: Defending ideas and describing consequences Task: Presenting a proposal and defending it Writing: Letter of complaint Business workshop Improving the image Listening: A crisis management meeting Reading: Market research options Task: Prepare a market research plan to improve the brand image Writing: Emails - 5tating requirements Model text: Email stating requirements Functional language: Formal and less formal phrases for requirements and reasons Grammar: |> F t e Perfect Simple and Continuous Task: Write a bulleted and non-bulleted email stating requirements Business worksnop Try to see it my way Listening: Conversations between call centre staff about training and communication issues Task: Agree how to address problems between staff and managers based on survey findings Writing: Guidelines for staff and managers Business workshop Managing your money Model text: Letter of complaint Functional language: Useful phrases for a letter of complaint Grammar Participle clauses Task: Write a format letter of complaint Reading: Millennial fall behind on living standards Regional managers discussing banking for millennials Task: Select financial products to meet the needs of millennials Cyber challenges Reading: Global cyberattack is a warning for'internet of things' Grammar: Perfect aspect Pronunciation: ♦ Weak forms in perfect tenses Speaking: Discussing smart technology Writing: A short blog post Communication skills: Saying 'no' firmly and politely Video: 0 Saying 'no' firmly and politely Functional language: Managing challenging negotiations Task: Negotiating allocation of tasks with a colleague Business skills: Challenging conversations A difficult conversation about promotion Functional language: Managing challenging conversations Pronunciation: -♦Volume and tone of voice in challenging conversations Task: Dealing with a challenging conversation to reach a positive outcome Writing: Proposals - Recommendations Model text: Recommendations from a proposal Functional language: Recommendations Grammar: Compound nouns and adjectives Task: Write the recommendations section of a proposal Business workshop Business Challenges Speaking: Brainstorm ideas for a documentary series about business challenges Listening: 4> Discussing presentation slides for the documentary proposal Task: Present a proposal for the documentary series using slides Secondments abroad Video: B Experiences of secondments abroad Vocabulary: Relocation and secondment Pronunciation: Stress patterns in word building Project: Relocating to a new country Relocation and retention Reading: Toyota helps relocating employees stay in the family Grammar: Inversion Pronunciation: Stress and intonation in inversions Speaking: Discussing your studies or career Communication skills: Giving feedback on performance Video: B Giving feedback on performance Functional language: Talking about performance Task: Conducting performance reviews Business skills: Presentations Listening: A presentation about global careers Functional language: Developing a convincing argument Task: Presenting an argument for or against something Writing: Blog describing relocation Model text: Blog post about a relocation experience Functional language: Describing an experience in a blog post Grammai Past Perfect Continuous Task: Write a blog post about a secondment Business workshop Ready for relocation? Listening: A presentation about relocation opportunities; Staff discussing the pros and cons of relocation Task: Negotiating a secondment contract Writing: A summary of the outcome of the negotiation Strategic alliances Video: B Strategic alliances in the airline industry Vocabulary: Alliances and acquisitions Project: Choosing a partner Business partnerships Types of business partnerships Grammar: Past modals Pronunciation: ->Weakformsinpast modals Speaking: Anecdotes about when things didn't go according to plan Communication sldlls: Diffusing conflict Video: B Dealing with conflict Functional language: Diffusing conflict Task: Managing potential conflict between an event organiser and its sponsor Business skills: Learning from mistakes Listening: 4> Discussing mistakes in an IT project and lessons learnt Pronunciation: HP Scottish English pronunciation Functional language: Analysing and learning from mistakes Task: Talking about a.useful mistake you learnt from Writing: Report extract Model text: Report extract Functional language: Useful structures and phrases for reports Grammar: Eb Different ways of expressing the future Task: Write a formal report extract A resilient building 7.2 > Risk in investment Video: B Managing earthquake risk Vocabulary: Managing and minimising risk Pronunciation: -P Linking between words Project: Emergency protocol Reading: The man who changed the investment industry Grammar: Second, third and mixed conditionals Pronunciation: -P Intonation in conditionals Speaking: How your life would be different if... Communication skills: Dealing with risk Video: B Dealing with risk Functional language: Talking about risk Task: Discussing how to manage risks for an upcoming event Business skills: Analysing risk Listening: 4> Discussing project risks using a probability impact matrix Functional language: Analysing risks Task: Discussing travel risks and placing them on a matrix Writing: Accident report Model text: Accident report Functional language: Useful phrases for an accident report Grammar: Alternatives to if Task: Write an accident report The Idle Man Video: B T h e Idle Man Vocabulary: Decisions Project: The head or heart debate Better decisionmaking A lecture about decision-making Pronunciation: HP South African English pronunciation (p.117) Grammar: to + infinitive or -ing form Writing: A letter giving advice about a difficult situation Communication skills: Influencing a decision Video: B Influencing a decision Functional language: Fact-based and emotionbased approaches to decision-making Task: Making decisions about suppliers Additional material Business skills: Maintaining relationships Listening: 4> Managing a conversation in order to maintain a relationship Functional language: Relationship-oriented decision-making Pronunciation: HP Stress and intonation in relationship-oriented decision-making Task: Managing difficult conversations using relationship-oriented decision-making V id e o scr ip ts p.135 Writing: Describing a decision < Business workshop Growing the business Listening: 4> Business partners discuss ways to grow their business Reading: Options for business expansion Speaking: Complete a SWOT analysis Task: Choose the best option to grow the business and write a summary of your reasons Business workshop > 7 What could possibly go wrong? Reading: Profiles of three start-ups Advice on risk assessment for business owners Task: Create a risk-management plan for a start-up Writing: A description of how the start-up performed Business workshop Decisions, decisions Model text: Letter describing a decision Functional language: Describing a decision, potential Droblems and next steps Ways to avoid repeating words Task: Write a formal letter describing a decision Reading: A report on the growth potential of ethnic food in the USA Interviews with managers of the Sushi Bar Brazil restaurants Task: Propose a strategy to expand the restaurant chain and address current