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Media relations : issues & strategies / Jane Johnston. - 2nd edition. - London ; New York : Routledge Taylor & Francis Group, 2020. - 296 stron : ilustracje ; 24 cm.
Author
Johnston Jane (1961- ). Autor
Form of Work
Książki Publikacje fachowe
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Szkoły wyższe
Subject
Marketing strategiczny Public relations Zarządzanie
Genre/Form
Podręcznik
Domain
Zarządzanie i marketing
Media relations in context Understanding the media environment Theorising media relations Law and ethics in media relations Working with the news media Media relations campaigns Media releases Media kits, guides and online media centres Media conferences, ‘famils’ and events Not just the news Working with newspapers and magazines Working with radio and television Working with the internet and social media
Sygnatura czytelni BMW: VI C 107 @
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Copies are only available in the library: sygn. Z 9005 N (1 egz.)
Notes:
Bibliography, etc. note
Bibliografia na stronach [273]-290. Indeks.
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