The small business planner : the complete entrepreneurial guide to starting and operating a successful small business

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The small business planner : the complete entrepreneurial guide to starting and operating a successful small business / Larry Wilson. - New York : Morgan James Pub, 2011. - XI, [1], 202 strony ; 23 cm.

Author

Wilson Larry. Autor

Form of Work

Książki Poradniki i przewodniki

Subject

Marketing Przedsiębiorstwa małe i średnie (MŚP) Zarządzanie

Genre/Form

Poradniki

Domain

Zarządzanie i marketing

starting your own business Pros and Cons to Business ownership Characteristics of a Successful Entrepreneur Assessing Your Business Feasibiliry Legal and Accounting Considerations Business Name and Registration Type Liability and Contracrs Regulatory Compliance Employees What Plan Is fught For My Business? morkefing Key MarketingTerms Ten Common Marketing Mistakes THE smoll business PLANNER The Marketing Planning Process Target Marketing - Understanding Customer Needs Positioning Product, Price, Place Sales Promotion, Publicity and Public Relations Advertising The Database _ Managing ńe Marketing Effort The Marketing Budget and Media Plan Personal Selling Customer Service finance Financial Management Bookkeeping Basics Understanding Financial Statements Setting Goals and Measuring Results. Extending Credit and Receivables Management operations Operational Activities Creating Effective 'Web Sites Employee Relations Contingenry Planning

Sygnatura czytelni BMW: XIII 26

Availability:

Biblioteka Międzywydziałowa

Copies are only available in the library: sygn. Z 8837 N (1 egz.)

Notes:

Bibliography, etc. note

Indeks.